1. How do you Approach the People who are Interested in your Service?
All we can do here is make it convenient for everybody,
how can you give without asking for something in return?
I don’t mean you have to give prizes or persuade people into buying a product they never wanted. In this case, we could be generating customers that will use the service once and never use it ever again.
People have different interests, it’s up to us how we deal with those differences. We need to find a way to genuinely reach out to the people who are asking, searching, or engaging with the topics that match our niche. This article from SEJ lists 44 free tools to help you find what people search for (SEJ, March’21)
2. Are you trying to Sell before Building Value?
It’s simpler to provide a solution to people who are already searching for something, a way of doing this could be by building landing pages with thorough content to target people using:
Google ads, specifically search ads, display ads, or YouTube ads with exact matches upon the keywords people are searching for, so you know exactly what they are looking for based on their search behaviour.
This is usually done with the goal to increase the efficiency of your lead campaigns, likewise helping you have more control over how much you’re spending.
Again, tools like Ubbersuggest, SEMrush, Ahrefs, Google kw planner, Google trends can help us form better decisions on how to build value first by helping and attracting the right customers by providing them with value first.
3. Are you Afraid to Admit What your Product doesn’t do?
Imagine shooting towards the sky and trying to hit all-stars, this could be inaccurate and inefficient each time you try it. Likewise, your product, service, or lead campaign should be treated the same.
Here at this iGaming blog, there are a lot of aspects this product doesn’t do. This is because this product has been created considering its limitations with the best intention to serve those who are interested in transparent online casino deals & reviews.
In my opinion, when it comes to this rhetorical question, we should be unbiased towards our own product, have our feet on the ground, and primarily strive to serve our audience.
It’s normal to have a product/service with limitations, ask your audience, encourage the users to interact with you in a positive or negative manner. Keep your ears open, accept what they have to say because the majority of the time the users of your product are right.
Above all, lead generation takes time, be patient, have a long-term strategy and stick to it. This article by (First Page Sage, 2021) gives insights on the different factors that can affect your lead generation timeframe, considering SEO vs SEM results.
Deal Empire Tip of the Day:
Give Without Asking for Something in Return